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ESSENTIAL2 Royal Thread Logos3D Puff Edition
Regular price $31.50 USD
Regular price Sale price $31.50 USD
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Production & delivery

Your order is made on demand. For a production and delivery estimate for your destination, contact E Luna Brand before ordering.

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Fit & returns

Please check the size guide before ordering. Our policy does not accept returns or exchanges for size, color, or change of mind. Damaged or defective items can be reported within 30 days of receipt.

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Royal-thread SAN carries the city with confidence worthy of the E Luna Brand Crown.

The E Luna Brand “SAN” Flat Bill Cap transforms the first three letters of San Diego into a wearable hometown signature. Royal thread brings commanding color to the SAN lettering, combining hometown pride with a polished finish.

SAN is more than an abbreviation. It is the opening of the city’s name, San Diego’s official airport code, and a destination recognized around the world. On this Royal Thread Edition, that identity is embroidered with purpose for people who carry San Diego pride wherever they go.

The ESSENTIAL configuration uses two strategically placed Signature Logos—one on the front and one on the left side. Clean embroidery keeps the layout balanced and versatile while making SAN recognizable from the angles that matter most.

Born and created in San Diego, California, the E Luna Brand stands as a true original. Every Signature Logo is personally designed in-house by its founder, E. Luna, giving the custom SAN lettering a character that generic city merchandise cannot duplicate.

San Diego detail: Hotel del Coronado opened in 1888 and remains one of the country’s most recognizable wooden Victorian resort buildings.

The Flat Bill Cap | Yupoong 6007 provides the right structure for the design—a crisp, high-profile silhouette with a flat bill and classic green undervisor.

  • 100% cotton twill
  • Structured five-panel construction
  • High-profile crown
  • Flat bill with green undervisor
  • Sewn eyelets
  • Adjustable snapback closure
  • 2 Royal thread Signature Logos positioned on the front and left side

This product is made especially for you after your order is placed. Producing on demand helps limit unnecessary overproduction while giving every E Luna Brand hat the attention its Signature Logos deserve.

Two marks. One destination. Essential San Diego identity. Rep your mindset. Move with intention. Wear the E Luna Brand Crown. Stay Unique. Stay Original. Stay Bold. E Luna Brand. A San Diego Original. Born and Created in SD.



This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide

  A (inches) B (inches) C (inches) D (inches)
One size 18 ⅞-23 ⅝ 4 ½ 2 ⅜ 7 ⅛
  A (cm) B (cm) C (cm) D (cm)
One size 48-60 11.4 6 18
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E LUNA BRAND / "SAN" Flat Bill Cap

THE DETAILS MAKE THE DIFFERENCE.

Explore the product mockups at full size. Views may show different available colors; choose your color above before ordering.

Compare the five crown builds →