E LUNA BRAND / A SAN DIEGO ORIGINAL
WEAR YOUR SIGNATURE.
Born in San Diego. Original by design. Find the crown that feels like you.
E LUNA BRAND / NATIONAL CITY
ORIGINAL RUNS DEEP.
Carry your hometown with you. Discover the National City signatures and wear your connection.
E LUNA BRAND / CHULA VISTA
MAKE IT YOURS.
Your city. Your style. Your signature. Explore the Chula Vista collection and make it part of your story.
CHOOSE YOUR E LUNA BRAND SIGNATURE
YOUR CITY.
YOUR SIGNATURE.
Start with your hometown. Find the mark that speaks for you. Make it part of your story.
San Diego SD
San Diego "D" Signature Logo
SHOP NOW
San Diego "SAN" Signature Logo
SHOP NOW
San Diego "DGO" Signature Logo
SHOP NOW
San Diego "619" Signature Logo
SHOP NOWALL COLLECTIONS
Cities. Names. Original signatures. Explore the full E Luna Brand signature collection directory.
Find your signature ↗National City NC
E LUNA BRAND / CHOOSE YOUR CROWN
YOUR CROWN.
YOUR CALL.
Five builds. Your kind of signature. Explore the logo details, find your fit, and make it yours.
SHOWN: SAN DIEGO “S” / CORE01 / THE CORE BUILD
CORE
One logo. Pure focus.
A clean front Signature Logo with flat embroidery. Available on select trucker styles.
1SIGNATURE LOGO
FLAT EMBROIDERY
SHOP CORE →FLAT EMBROIDERY
E LUNA BRAND / YOUR FIRST CROWN
FIND YOUR CROWN.
Choose your build. Find your signature. Then choose from the hat styles available in that collection.
01 — CHOOSE YOUR BUILD
02 — FIND YOUR SIGNATURE
SEE AVAILABLE HAT STYLES →03 — CHOOSE YOUR HAT STYLE
Your next page shows the hat styles in your chosen signature and build. Pick a style, then choose your thread and hat color.
Compare hat fits and materials →SHOP ICONIC HAT STYLES
FIND YOUR FIT.
Ten iconic silhouettes. Start with the shape.
Finish with your E Luna signature.
E LUNA / STYLE STUDY01
Yupoong 6245CMBLANK STYLE REFERENCE
Yupoong 6245CM
Classic Dad Hat
THE EVERYDAY ORIGINAL.
A relaxed crown and curved visor. Easy to wear from the first coffee to the last light.
- PROFILE
- Low profile
- VISOR
- Curved visor
- CLOSURE
- Buckle strap
FABRIC, SIZING & DETAILS
- Fabric
- 100% chino cotton twill. Green Camo: 35% cotton / 65% polyester.
- Size & fit
- One size, adjustable. Circumference: 20½–24⅜ in (approximately 52–62 cm).
- Construction
- Unstructured six-panel crown with six sewn eyelets and an antique-finish buckle.
- Blank origin
- Vietnam or Bangladesh
Measure around your head just above your ears. Measurements are approximate. Check the selected product’s size guide and fabric details before ordering. Blank sourcing can vary by batch.
E LUNA / STYLE STUDY02
Flexfit 6511BLANK STYLE REFERENCE
Flexfit 6511
Closed-Back Trucker Cap
BREATHE EASY. STAY FITTED.
Mesh-back airflow with a closed-back silhouette and an elastic band that moves with you.
- PROFILE
- Mid profile
- VISOR
- Curved visor
- CLOSURE
- Stretch fit
FABRIC, SIZING & DETAILS
- Fabric
- 55% polyester / 43% cotton / 2% spandex.
- Size & fit
- One size with an elastic stretch band. This style has no adjustable snap closure.
- Construction
- Structured six-panel crown, reinforced front, mesh back and silver undervisor. Permacurv® visor with eight rows of stitching.
- Blank origin
- Bangladesh
Measure around your head just above your ears. Measurements are approximate. Check the selected product’s size guide and fabric details before ordering. Blank sourcing can vary by batch.
E LUNA / STYLE STUDY03
Yupoong 6006BLANK STYLE REFERENCE
Yupoong 6006
Five Panel Trucker Cap
ONE FRONT. ALL ATTITUDE.
A broad, uninterrupted front panel meets a flat bill and a breathable mesh back.
- PROFILE
- High profile
- VISOR
- Flat visor
- CLOSURE
- Snapback
FABRIC, SIZING & DETAILS
- Fabric
- 47% cotton / 28% nylon / 25% polyester. Supplier also uses a 65% polyester / 35% cotton version; composition can vary.
- Size & fit
- One size, adjustable. Product size-chart circumference: 20½–23⅝ in (52–60 cm).
- Construction
- Structured five-panel construction with a seamless front, mesh rear panels and plastic snap closure.
- Blank origin
- Vietnam or Bangladesh
Measure around your head just above your ears. Measurements are approximate. Check the selected product’s size guide and fabric details before ordering. Blank sourcing can vary by batch.
E LUNA / STYLE STUDY04
Yupoong 6007BLANK STYLE REFERENCE
Yupoong 6007
Flat Bill Cap
KEEP YOUR EDGE.
A crisp five-panel shape and a flat bill give your signature a clean, confident foundation.
- PROFILE
- High profile
- VISOR
- Flat visor
- CLOSURE
- Snapback
FABRIC, SIZING & DETAILS
- Fabric
- 100% cotton twill.
- Size & fit
- One size, adjustable. Circumference: 21⅝–23⅝ in (55–60 cm).
- Construction
- Structured five-panel crown, sewn eyelets, plastic snap closure and a contrasting green undervisor.
- Blank origin
- Vietnam or Bangladesh
Measure around your head just above your ears. Measurements are approximate. Check the selected product’s size guide and fabric details before ordering. Blank sourcing can vary by batch.
E LUNA / STYLE STUDY05
Econscious EC7000BLANK STYLE REFERENCE
Econscious EC7000
Organic Baseball Cap
NATURALLY IN YOUR ROTATION.
A soft, unstructured crown in organic cotton twill. A laid-back shape with an easy adjustable fit.
- PROFILE
- Low profile
- VISOR
- Curved visor
- CLOSURE
- Brass slider
FABRIC, SIZING & DETAILS
- Fabric
- 100% organic cotton, 3/1 twill. Fabric weight: 8 oz/yd² (271 g/m²).
- Size & fit
- One size, adjustable. Circumference: 20½–23⅝ in (52–60 cm).
- Construction
- Unstructured six-panel construction, matching sewn eyelets and a self-fabric strap with brass slider and hidden tuck-in.
- Blank origin
- China
Measure around your head just above your ears. Measurements are approximate. Check the selected product’s size guide and fabric details before ordering. Blank sourcing can vary by batch.
E LUNA / STYLE STUDY06
Yupoong 6606BLANK STYLE REFERENCE
Yupoong 6606
Retro Trucker Hat
OLD SCHOOL. STILL ORIGINAL.
A structured front, curved visor and airy mesh back. The familiar trucker silhouette, ready for your signature.
- PROFILE
- Mid profile
- VISOR
- Curved visor
- CLOSURE
- Snapback
FABRIC, SIZING & DETAILS
- Fabric
- 74% polyester / 26% cotton.
- Size & fit
- One size, adjustable. Circumference: 21⅝–23⅝ in (approximately 55–60 cm).
- Construction
- Structured six-panel crown with hard buckram front panels, mesh back and plastic closure. Permacurv® visor with matching undervisor.
- Blank origin
- Vietnam or Bangladesh
Measure around your head just above your ears. Measurements are approximate. Check the selected product’s size guide and fabric details before ordering. Blank sourcing can vary by batch.
E LUNA / STYLE STUDY07
Otto Cap 125-978BLANK STYLE REFERENCE
Otto Cap 125-978
Snapback
MAKE YOUR PRESENCE KNOWN.
A high crown and a flat visor deliver a bold silhouette with an adjustable everyday fit.
- PROFILE
- High profile
- VISOR
- Flat visor
- CLOSURE
- Snapback
FABRIC, SIZING & DETAILS
- Fabric
- 85% acrylic / 15% wool.
- Size & fit
- One size, adjustable. Product size-chart circumference: 20½–24¼ in (52–61.5 cm).
- Construction
- Structured six-panel crown, six matching sewn eyelets, plastic snap closure and grey undervisor.
- Blank origin
- China
Measure around your head just above your ears. Measurements are approximate. Check the selected product’s size guide and fabric details before ordering. Blank sourcing can vary by batch.
E LUNA / STYLE STUDY08
Richardson 112BLANK STYLE REFERENCE
Richardson 112
Snapback Trucker Cap
THE TRUCKER STANDARD.
A structured crown, pre-curved visor and mesh back. A distinct trucker shape built for your daily rotation.
- PROFILE
- Mid profile
- VISOR
- Curved visor
- CLOSURE
- Snapback
FABRIC, SIZING & DETAILS
- Fabric
- 60% cotton / 40% polyester front. Back mesh: 100% polyester.
- Size & fit
- One size, adjustable. Product size-chart circumference: 19⅛–23¼ in (48.5–59 cm).
- Construction
- Structured six-panel crown, contrast stitching on the pre-curved visor, matching underbill and adjustable plastic snap.
- Blank origin
- China
Measure around your head just above your ears. Measurements are approximate. Check the selected product’s size guide and fabric details before ordering. Blank sourcing can vary by batch.
E LUNA / STYLE STUDY09
Flexfit 6277BLANK STYLE REFERENCE
Flexfit 6277
Structured Twill Cap
A FIT THAT MOVES WITH YOU.
A clean closed back and stretch band meet a structured crown. Choose your size and settle into your signature fit.
- PROFILE
- Mid profile
- VISOR
- Curved visor
- CLOSURE
- Stretch fit
FABRIC, SIZING & DETAILS
- Fabric
- 63% polyester / 34% cotton / 3% spandex twill.
- Size & fit
- S/M: 21¼–22¾ in (approximately 54–58 cm). L/XL: 22⅜–23⅞ in (approximately 57–61 cm).
- Construction
- Structured six-panel crown with six sewn eyelets, an elastic stretch band and a silver undervisor.
- Blank origin
- Vietnam or Bangladesh
Measure around your head just above your ears. Measurements are approximate. Check the selected product’s size guide and fabric details before ordering. Blank sourcing can vary by batch.
E LUNA / STYLE STUDY10
Yupoong 6089MBLANK STYLE REFERENCE
Yupoong 6089M
Wool Blend Snapback
A CLASSIC WITH WEIGHT.
A structured wool-blend crown, flat visor and green underside bring a familiar streetwear shape to your collection.
- PROFILE
- High profile
- VISOR
- Flat visor
- CLOSURE
- Snapback
FABRIC, SIZING & DETAILS
- Fabric
- 80% acrylic / 20% wool. Green Camo uses a different blend and may vary by sourcing batch; check the selected product.
- Size & fit
- One size, adjustable. Product size-chart circumference: 20⅛–23⅝ in (51–60 cm).
- Construction
- Structured six-panel crown with full buckram support, six sewn eyelets, plastic snap closure and green undervisor.
- Blank origin
- Vietnam or Bangladesh
Measure around your head just above your ears. Measurements are approximate. Check the selected product’s size guide and fabric details before ordering. Blank sourcing can vary by batch.
E Luna Brand / Apparel
WEAR THE
SIGNATURE.
From your first layer to your last stop. Find your fit. Wear what represents you.
01 / 05 · Staple tees
YOUR EVERYDAY
ORIGINAL.
The everyday essential, finished with a signature that speaks for you. Choose your logo. Make it yours.
Shop Staple teesSan Diego · Los Angeles · Boxing
02 / 05 · Premium hoodies
AFTER THE SUN
GOES DOWN.
From the coast to the city, carry your signature into the evening. Find your next go-to pullover.
Shop Premium hoodiesSan Diego · Los Angeles · Boxing
03 / 05 · Zip hoodies
LAYER UP.
REPRESENT.
Zip up and take your signature with you. An easy layer for wherever the day goes next.
Shop Zip hoodiesSan Diego · Los Angeles · Boxing
04 / 05 · 3/4 sleeve raglans
CLASSIC ROOTS.
YOUR SIGNATURE.
The familiar baseball silhouette, with E Luna character. Find the logo that feels like you.
Shop 3/4 sleeve raglansSan Diego · Los Angeles · Boxing
05 / 05 · Tank tops
SUN OUT.
SIGNATURE ON.
From the boardwalk to your next session. Keep it sleeveless and carry your signature wherever the day takes you.
Shop Tank topsSan Diego · Los Angeles · Boxing
Our story / A San Diego original
Born here.
Worn your way.
A city can shape you. A name can carry your history. A signature can make it yours. Created by E. Luna in San Diego, California, E Luna Brand brings hometown identity and original design into what you wear.
The name of the brand is E Luna.
The story you bring to it is yours.
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San Diego roots. Room for your story.Stay unique. Stay original. Stay bold.
THE E LUNA DIFFERENCE
01 / OUR ROOTS
BORN IN
SAN DIEGO.
Created by E. Luna. Shaped by the coast, the city, and the places we call home. A signature with a story behind it.
Meet E Luna Brand02 / THE DETAILS
THE DETAIL
IS THE DIFFERENCE.
Original Signature Logos. Distinct embroidery builds. Explore the details that make an E Luna crown your own.
Choose your crown03 / YOUR EVERYDAY
YOUR ROTATION.
YOUR SIGNATURE.
Find your hat. Add your next layer. Build a rotation of headwear and apparel that represents your style.
Explore apparel04 / THE FINISH
YOUR NEXT FAVORITE.
A FEW CLICKS AWAY.
Shop through our secure Shopify checkout. Need help before you choose? Get in touch with E Luna Brand.
Contact usSTAY UNIQUE. STAY ORIGINAL. STAY BOLD.
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