E Luna Brand San Diego campaign featuring a woman wearing a black and red signature cap

E LUNA BRAND / A SAN DIEGO ORIGINAL

WEAR YOUR SIGNATURE.

Born in San Diego. Original by design. Find the crown that feels like you.

E Luna Brand National City campaign featuring a woman in signature headwear

E LUNA BRAND / NATIONAL CITY

ORIGINAL RUNS DEEP.

Carry your hometown with you. Discover the National City signatures and wear your connection.

E Luna Brand Chula Vista campaign featuring a woman in signature headwear

E LUNA BRAND / CHULA VISTA

MAKE IT YOURS.

Your city. Your style. Your signature. Explore the Chula Vista collection and make it part of your story.

E LUNA BRAND / CHOOSE YOUR CROWN

YOUR CROWN.
YOUR CALL.

Five builds. Your kind of signature. Explore the logo details, find your fit, and make it yours.

"S" Snapback Trucker Cap | E Luna Brand CORE | 1 White Thread LogoSHOWN: SAN DIEGO “S” / CORE
01 / THE CORE BUILD

CORE

One logo. Pure focus.

A clean front Signature Logo with flat embroidery. Available on select trucker styles.

1SIGNATURE LOGO
FLAT EMBROIDERY
SHOP CORE →

E LUNA BRAND / YOUR FIRST CROWN

FIND YOUR CROWN.

Choose your build. Find your signature. Then choose from the hat styles available in that collection.

01 — CHOOSE YOUR BUILD

02 — FIND YOUR SIGNATURE

SEE AVAILABLE HAT STYLES →

03 — CHOOSE YOUR HAT STYLE

Your next page shows the hat styles in your chosen signature and build. Pick a style, then choose your thread and hat color.

Compare hat fits and materials →

SHOP ICONIC HAT STYLES

FIND YOUR FIT.

Ten iconic silhouettes. Start with the shape.
Finish with your E Luna signature.

THE SHAPE BEHIND YOUR SIGNATURE
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E LUNA / STYLE STUDY01
Blank black Yupoong 6245CM Classic Dad Hat, front view
Yupoong 6245CMBLANK STYLE REFERENCE

Yupoong 6245CM

Classic Dad Hat

THE EVERYDAY ORIGINAL.

A relaxed crown and curved visor. Easy to wear from the first coffee to the last light.

PROFILE
Low profile
VISOR
Curved visor
CLOSURE
Buckle strap
FABRIC, SIZING & DETAILS
Fabric
100% chino cotton twill. Green Camo: 35% cotton / 65% polyester.
Size & fit
One size, adjustable. Circumference: 20½–24⅜ in (approximately 52–62 cm).
Construction
Unstructured six-panel crown with six sewn eyelets and an antique-finish buckle.
Blank origin
Vietnam or Bangladesh

Measure around your head just above your ears. Measurements are approximate. Check the selected product’s size guide and fabric details before ordering. Blank sourcing can vary by batch.

SHOP THIS HAT STYLE

E Luna Brand / Apparel

WEAR THE
SIGNATURE.

From your first layer to your last stop. Find your fit. Wear what represents you.

"DGO" Unisex Staple T-Shirt | Bella + Canvas 3001 | E Luna Brand ESSENCE Tricrest 3 White Logos: Front Upper Left, Left Arm & Outside Back Label "DGO" Unisex Staple T-Shirt | Bella + Canvas 3001 | E Luna Brand ESSENCE Tricrest 3 White Logos: Front Upper Left, Left Arm & Outside Back Label
Bella + Canvas 3001

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YOUR EVERYDAY
ORIGINAL.

The everyday essential, finished with a signature that speaks for you. Choose your logo. Make it yours.

Shop Staple tees

San Diego · Los Angeles · Boxing

Explore all apparel
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Our story / A San Diego original

Born here.
Worn your way.

A city can shape you. A name can carry your history. A signature can make it yours. Created by E. Luna in San Diego, California, E Luna Brand brings hometown identity and original design into what you wear.

The name of the brand is E Luna.
The story you bring to it is yours.

READ OUR STORY
E Luna Brand signature seal
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San Diego roots. Room for your story.Stay unique. Stay original. Stay bold.

THE E LUNA DIFFERENCE

01 / OUR ROOTS

BORN IN
SAN DIEGO.

Created by E. Luna. Shaped by the coast, the city, and the places we call home. A signature with a story behind it.

Meet E Luna Brand
STAY UNIQUE. STAY ORIGINAL. STAY BOLD.
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