E Luna Brand Pacific Beach "PB" 2.0 Signature Logo Collection

Same coast. A new signature. The E Luna Brand Pacific Beach “PB” 2.0 Signature Logo Collection brings a new original PB design to ten familiar hat styles. It is another way to carry the neighborhood with you—from the first ocean breeze of the morning to the last turn home.

Pacific Beach is more than a spot on the map. It is the walk toward the water, the board tucked under an arm, and the familiar stretch of Garnet where an ordinary day finds its own pace. Some people grew up here. Others found their place here. Either way, a connection to PB can travel a long way beyond the coast.

A second edition with an identity of its own. PB 2.0 continues the Pacific Beach Signature Logo story through original artwork created in-house by E. Luna, founder of E Luna Brand. Born and created in San Diego, our brand gives the places we care about a mark you can make part of your own story.

The original PB and PB 2.0 each have their own place in the lineup. Choose the signature that speaks to you, then choose the crown that feels right. Your connection to a place does not have to look like anyone else’s.

Ten hat styles. One Pacific Beach connection. Explore the Yupoong 6007 Flat Bill, Flexfit 6511 Closed-Back Trucker, Yupoong 6245CM Classic Dad Hat, Yupoong 6006 Five Panel Trucker, Yupoong 6089M Wool Blend Snapback, Otto Cap 125-978 Snapback, Richardson 112 Snapback Trucker, Flexfit 6277 Structured Twill, Yupoong 6606 Retro Trucker and Econscious EC7000 Organic Baseball Cap.

Each style has its own collection page. Product titles identify the available tier, thread color, logo count and embroidery edition. Open a style to see its current cap colors, sizes and details, and find the version that fits your day.

A note from the founder: San Diego is where E Luna Brand began, and its neighborhoods continue to inspire my original designs. With PB 2.0, I’m adding another chapter to that connection. Thank you for supporting independent creativity and wearing a signature with a name and a story behind it.

From the boardwalk to wherever life takes you, keep your connection close and your style your own.

Rep Pacific Beach. Wear the E Luna Brand Crown.
Stay Unique. Stay Original. Stay Bold.
E Luna Brand. A San Diego Original. Born and Created in SD.