E Luna Brand proudly presents the Exclusive Tijuana "TJ" 2.0 Signature Logo Collection—a solid tribute to one of Mexico’s most well-known cities, where history, grit, and local pride come together. This exclusive hat and trucker cap collection features our original in-house "TJ" 2.0 Signature Logo—an upgraded design that keeps things simple and bold. Born and created in San Diego, the “TJ” 2.0 stands for identity, respect, and realness—built for those who know Tijuana, inside and out. From Avenida Revolución to the city’s long-standing landmarks, the "TJ" 2.0 Signature Logo represents the city that keeps moving—no flash, no gimmicks. Whether you’re repping your hometown, showing love to the region, or just keeping it authentic with your look, this collection was made to stand firm and speak loud without saying too much, subtle and bold, just like E Luna Brand. Did you know? Tijuana was officially established as a city in 1889 and has grown into one of the largest and most recognized urban centers in Mexico. Known for its long history of commerce, culture, and connection, TJ continues to be one of Mexico’s most well-known cities. Rep your city. Keep it simple. Wear the E Luna Brand Crown. Stay TJ. Stay Unique. Stay Original. Stay Bold. E Luna Brand. A San Diego Original. Born and Created in SD.