E Luna Brand proudly presents the Exclusive New York & Ensenada "646" Signature Logo Collection—a rare tribute to two cities that have absolutely nothing in common... except for one weird area code. This exclusive hat and trucker cap collection features our original in-house "646" Signature Logo—a bold and mysterious design that connects two places, two stories, and probably at least one awkward phone call.

Born and created in San Diego, the “646” Signature Logo was built for those who live between time zones, borderlines, and the occasional identity crisis. Whether you're navigating New York traffic or chomping on some legendary Ensenada fish tacos, this collection keeps things simple, sarcastic, and surprisingly sharp. Clean embroidery, structured styles, and just the right amount of confusion—it’s streetwear with a backstory.

Did you know? The “646” area code belongs to both Manhattan, New York and Ensenada, Baja California. Why? Nobody knows. But we ran with it anyway. Because sometimes the best designs come from the most random coincidences—and the weirdest long-distance relationships.

Rep your cities. Confuse the strangers. Wear the E Luna Brand Crown. Stay 646. Stay Unique. Stay Original. Stay Bold. E Luna Brand. A San Diego Original. Born and Created in SD.