E Luna Brand proudly presents the National City "NC" 2.0 Signature Logo Collection—a no-holds-barred tribute to the city that gave us lowriders, carne asadas and just the right amount of parking lot drama. This exclusive lineup of hats is stamped with our original in-house "NC" 2.0 Signature Logo—made for those who understand that Nasty City isn’t just a location... it’s an attitude.

Born and created in San Diego, this logo was crafted for the ones who grew up around Kimball Park, dodging exes at Plaza Bonita, and arguing about who had the better tacos—while sitting at the same table. Whether you're mobbin’ through Mile of Cars, sidesteppin’ old chismes, or just keepin' it firme at the NC Swap Meet, the "NC" 2.0 Collection delivers clean looks and classic South Bay energy.

Did you know? National City is home to Sweetwater High School, the oldest high school in the South Bay—and believe it or not, the founder of E Luna Brand is a proud graduate. That’s right. This whole movement might’ve started during detention.  Those were the good old days.

Rep your roots. Laugh at the memories. Rock the E Luna Brand Crown. Stay NC. Stay Unique. Stay Original. Stay Bold. E Luna Brand. A San Diego Original. Born and Created in SD.

Wear the E Luna Brand Crown.
Stay Unique. Stay Original. Stay Bold.