E Luna Brand proudly presents the Exclusive Rosarito "661" Signature Logo Collection—a coastal-inspired tribute to one of Baja’s most iconic beach cities. This exclusive hat and trucker hat collection features original in-house Signature Logos that capture the laid-back energy and bold attitude of Rosarito, Baja California. Born and created in San Diego, E Luna Brand continues to reflect the strong cross-border connection through designs that speak to movement, style, and originality. Whether you’re cruising down Boulevard Benito Juárez or chilling by the beach, the “661” lets you rep Rosarito with signature flair. Stand original. Stand bold. Stand E Luna Brand.

Wear the E Luna Brand Crown.
Stay Unique. Stay Original. Stay Bold.