E Luna Brand proudly presents the Exclusive San Diego "D" Signature Logo Collection—a bold tribute to where it all started and the heartbeat behind the brand. This exclusive hat and trucker cap collection features our original in-house "D" Signature Logo—a standout design that represents “Diego” in the legendary San Diego name. Born and created in San Diego, the "D" stands for deep roots, determination, and the undeniable swagger that defines America’s Finest City. From the rolling waves of Ocean Beach to the concrete rhythm of Barrio Logan, the "D" Signature Logo captures the raw essence of a city that blends grit with chill like no other. Whether you’re repping your neighborhood or just living by that SoCal state of mind, this collection delivers bold identity, hometown pride, and West Coast style in every stitch. Did you know? The letter “D” is the fourth letter of the alphabet and often symbolizes determination, drive, and direction—traits that run deep in the DNA of San Diego and E Luna Brand alike. Rep your city. Wear the E Luna Brand Crown. Stay Diego. Stay Unique. Stay Original. Stay Bold. E Luna Brand. A San Diego Original. Born and Created in SD.