E Luna Brand proudly presents the Puerto Vallarta “PV” Signature Logo Collection—a smooth yet unforgettable tribute to a coastal destination where plans are optional… and extending your trip somehow becomes the best decision you’ve made all year. This exclusive lineup of hats features our original in-house “PV” Signature Logo, personally designed by the owner and founder of E Luna Brand, E. Luna—crafted for those who understand that sometimes the best moves aren’t planned… they just happen.

Born and created in San Diego, California, this collection represents a lifestyle built on balance, connection, and knowing when to step away from the routine. From disciplined mornings staying active to spontaneous getaways that turn into stories you’ll be talking about for years, the Puerto Vallarta “PV” Signature Collection is made for those who move with purpose… but know how to enjoy the moment. Whether you’re posted up by the beach, exploring the surrounding towns, or just keeping things low-key while everyone else is doing the most, this collection keeps your presence clean, relaxed, and effortless.

Did you know? Puerto Vallarta was originally a small fishing village known as “Las Peñas” before officially being named Puerto Vallarta in 1918. Over time, it evolved into one of Mexico’s most recognized coastal destinations—without losing the laid-back energy that made people fall in love with it in the first place. And if PV is the main hub, nearby spots like Sayulita bring their own flavor—surf culture, local connections, and a pace of life that doesn’t believe in rushing. Meanwhile, places like Yelapa remind you that sometimes the best destinations don’t even have roads… just a boat ride and a reason to disconnect.

This collection is for the ones who understand that life isn’t just about staying locked in—it’s about knowing when to switch gears. You know how it goes—book a quick trip, next thing you know you’re pushing flights back, running into familiar faces, and somehow Cruz and Leo are still outlasting everyone at the pool and beach like it’s part of their daily routine. No stress, no complaints—just good energy and better memories. And somewhere in the mix, Oscar and Brenda are holding it down in Sayulita, probably introducing you to Izzy, Uly, and the rest of the crew before you even realize you’re part of the circle.

Whether you’re adding to your collection or stepping into something new, the Puerto Vallarta “PV” Signature Logo Collection is your reminder to stay grounded, move with intention, and never underestimate the power of stepping away at the right time.

Rep your lifestyle. Embrace the moment. Move your way.
Wear the E Luna Brand Crown.
Stay Unique. Stay Original. Stay Bold.

E Luna Brand. A San Diego Original. Born and Created in SD.

Wear the E Luna Brand Crown.
Stay Unique. Stay Original. Stay Bold.