The E Luna Brand California “CA” Signature Logo Collection carries a name that reaches across the whole state and a point of origin that is unmistakably San Diego. E Luna Brand was born here. The “CA” mark was designed in-house to carry that beginning forward, with a shape that speaks just as clearly on a familiar neighborhood street as it does far beyond it.
California never asks people to live only one kind of life. Coastline gives way to valleys, cities to desert, quiet mornings to days that refuse to slow down. The “CA” Signature Logo belongs to that range. It is a sign of roots for the people who call this place home and a reminder of the possibility that draws people here in the first place.
The story starts with a simple choice: make something original, put your name behind it and keep making it better. That is how E Luna Brand works. Every Signature Logo is created in-house, so the detail on the hat has a reason to be there. The thread and silhouette may change from one style to the next; the identity stays its own.
Did you know? California became the 31st state on September 9, 1850. The years around the Gold Rush brought extraordinary movement and change, with people arriving to build lives in a place whose future was still being shaped. More than a century and a half later, the reasons people come and the work they do are different, but the impulse to create a path of their own remains familiar.
That history is part of what the “CA” mark holds: not a promise that the road will be easy, but a connection to a place where people have long imagined what could come next. From San Diego, the logo looks outward to the entire Golden State. It leaves room for your own city, your own route and your own interpretation.
Ten styles. One original logo. Choose a structured Flat Bill, a relaxed Classic Dad Hat, a Closed-Back or Five Panel Trucker, a Wool Blend or Otto Snapback, the Richardson 112, a Structured Twill, a Retro Trucker or an Organic Baseball Cap. Each has its own collection and its own character. Some keep one front logo; others carry the design across the cap. CORE and CLASSIC offer flat or raised embroidery on the trucker styles, while the four-tier styles build from a front mark to as many as four placements.
The first ten hats mark the beginning of this collection: one original design on each blank. As new threads and tiers are built, the style collections give every version a proper home. Pick the silhouette that feels like yours, then find the colour and detail that make it personal.
Thank you for supporting an independent brand born in San Diego. Wherever you wear it, the “CA” Signature Logo carries a piece of California and a decision to keep creating something true to your own name.
E Luna Brand. A San Diego Original. Born and Created in SD.
