The E Luna Brand “CA” Signature Logo began in San Diego, California, where E Luna Brand was created. Designed in-house, the mark speaks to the whole state: coastline, valleys, desert and cities connected by people who keep making their own way. This is the original “CA” identity, with no 2.0 edition.
California carries its history in more than a name. It became the 31st state on September 9, 1850, after the Gold Rush drew people west with different hopes and the will to start again. The “CA” Signature Logo takes that sense of possibility into the present: roots you can name, ambition you can act on, and a style you can make your own.
Did you know? California’s Great Seal has 31 stars for its admission as the 31st state in 1850. It also includes mountains, ships, mining and farming—different parts of one place brought together deliberately. That is a fitting way to think about “CA”: one original mark, many shapes, and room for more than one California story.
Structure does not have to feel stiff. The line of this twill cap stays sharp while the day moves around it. That is the balance we wanted for “CA”: a mark with a definite origin that leaves room for the wearer to define the rest. Keep your shape. Keep your direction.
Structured twill gives the “CA” logo a smooth, stable foundation. The crown keeps its shape, and the fit makes the cap easy to carry from the work of the day into whatever comes after. It is a quiet kind of California presence: considered, consistent and visible in the details.
A raised 3D Puff front anchors every tier. CLASSIC presents one logo; ESSENTIAL adds a side, SELECT extends the design to the back, and PREMIUM brings all four placements together. Each tier keeps the front identity intact.
Every hat starts with an E Luna Brand Signature Logo created with purpose. Choose the thread, the cap colour and the tier that fit you. Thank you for carrying this San Diego original into your own story. Stay Unique. Stay Original. Stay Bold.
