Two letters. A Pacific state of mind. The E Luna Brand Puerto Vallarta “PV” 2.0 Signature Logo Collection carries the spirit of a city where the mountains meet the bay, the streets lead toward the water, and the evening belongs outside. It is a new chapter for the PV signature: a distinct monogram, ten established hat silhouettes, and a connection you can wear far beyond the coast.

Puerto Vallarta, carried with you

Some places stay with you through their details. The texture of a cobblestone street. The colour across Banderas Bay as the sun drops. A slow walk along the Malecón, where public sculpture and the Pacific share the same view. Puerto Vallarta has its own way of bringing art, movement and everyday life together. PV 2.0 takes that feeling into a signature made for your everyday rotation.

The monogram gives those two letters a presence of their own. Wear it as a reminder of a place you call home, a return you are already planning, or a coast that left its mark on you. The meaning is yours. The signature gives it a place on your crown.

Find your Puerto Vallarta crown

Start with the silhouette that feels like you. A flat bill with a strong profile. A classic dad hat with an easy curve. A fitted cap, a snapback, or a trucker with room for the breeze. This collection brings the PV 2.0 artwork to ten hat styles, with a dedicated collection for each one so you can explore the design in the shape you actually want to wear.

Open a hat style above, then choose from its available hats, cap colours and sizes. Each product names its thread colour, embroidery edition and logo count, so you can see exactly which version you are choosing. The front signature on these opening hats is 3D Puff embroidery, giving the monogram depth you can see from the first look.

San Diego roots. A wider horizon.

E Luna Brand begins with founder E. Luna’s San Diego roots and an appreciation for the places people carry with them. The signature collections make room for those connections through distinct logos and familiar crowns. Puerto Vallarta belongs in that story with its own identity, its own pace, and a signature that stands on its own.

PV 2.0 is its own edition. Choose it for the artwork that speaks to you, then make it yours through the hat you wear and the places you take it. From a morning on the waterfront to a late night back home, this is a crown built around a simple idea: your connection deserves a signature.

Puerto Vallarta in the details. E Luna Brand on the crown.

Wear the E Luna Brand Crown.
Stay Unique. Stay Original. Stay Bold.