Small city. Pacific soul. Unmistakably IB. The E Luna Brand Imperial Beach “IB” 3.0 Signature Logo Collection carries the spirit of the South Bay into a new original design. This is the third IB edition: another way to wear a place that stays with you long after you leave the shoreline.

Imperial Beach has a rhythm you recognize. The walk toward the pier. The ocean air moving through the neighborhood. The familiar faces, corner conversations and late light that turns an ordinary evening into the part of the day you remember. For people connected to IB, those details mean home.

“IB” 3.0 gives that connection a mark of its own. Wear it for the streets that raised you, the friends you still meet by the water, or the city you found and never quite let go of. An original logo can carry a personal story without needing to explain every chapter.

Created in-house by E Luna Brand, born and created in San Diego, California, this edition continues our Imperial Beach Signature Logo story. The original IB, IB 2.0 and IB 3.0 each hold their own place in the collection. Choose the design that speaks to you and the hat shape that feels like yours.

Did you know? Imperial Beach incorporated as a city on July 18, 1956. Its local identity has continued to grow across generations—a fitting reminder that a small place can leave a lasting impression.

Ten hat styles. One Imperial Beach connection. Explore flat bills, fitted crowns, relaxed dad hats and mesh-back favorites across the Yupoong 6007, Flexfit 6511, Yupoong 6245CM, Yupoong 6006, Yupoong 6089M, Otto Cap 125-978, Richardson 112, Flexfit 6277, Yupoong 6606 and Econscious EC7000. Each style has its own collection. Available tiers and thread colors are shown inside.

A note from the founder: E Luna Brand’s roots are in San Diego, and the South Bay is part of the story I want our work to carry. With IB 3.0, I’m continuing that connection through an original design for people who take pride in where they come from. Thank you for supporting independent creativity and helping give these Signature Logos a life beyond the drawing board.

From the neighborhood to wherever the day takes you, wear a little of the coast and a lot of your own identity.

Rep Imperial Beach. Wear the E Luna Brand Crown.
Stay Unique. Stay Original. Stay Bold.
E Luna Brand. A San Diego Original. Born and Created in SD.

Wear the E Luna Brand Crown.
Stay Unique. Stay Original. Stay Bold.