The E Luna Brand “CA” Signature Logo began in San Diego, California, where E Luna Brand was created. Designed in-house, the mark speaks to the whole state: coastline, valleys, desert and cities connected by people who keep making their own way. This is the original “CA” identity, with no 2.0 edition.
California carries its history in more than a name. It became the 31st state on September 9, 1850, after the Gold Rush drew people west with different hopes and the will to start again. The “CA” Signature Logo takes that sense of possibility into the present: roots you can name, ambition you can act on, and a style you can make your own.
Did you know? The grizzly on California’s flag recalls the Bear Flag of 1846, while its official adoption came in 1911. The image stayed recognizable even as the state changed around it. Our “CA” logo is an original E Luna Brand mark with a different history, made to hold its own on a hat that travels.
The open road may be the image everyone knows, but California is also the work behind it: stops, starts, conversations and choices made along the way. The Richardson 112 lets the front logo speak plainly while the cap stays ready for the next mile. Carry the place. Make the path your own.
The Richardson 112 pairs a shaped front with a trucker back, giving the “CA” mark a clear place to stand while keeping the cap ready for a full day outside. It can take a familiar route across town or a new one up the coast. The silhouette stays recognizable; the logo makes it E Luna Brand.
One front logo defines both tiers. CORE keeps the embroidery flat and precise; CLASSIC gives the same mark the raised lift of 3D Puff. The choice changes the texture, while the California roots stay the same.
Every hat starts with an E Luna Brand Signature Logo created with purpose. Choose the thread, the cap colour and the tier that fit you. Thank you for carrying this San Diego original into your own story. Stay Unique. Stay Original. Stay Bold.
