The E Luna Brand “CA” Signature Logo began in San Diego, California, where E Luna Brand was created. Designed in-house, the mark speaks to the whole state: coastline, valleys, desert and cities connected by people who keep making their own way. This is the original “CA” identity, with no 2.0 edition.
California carries its history in more than a name. It became the 31st state on September 9, 1850, after the Gold Rush drew people west with different hopes and the will to start again. The “CA” Signature Logo takes that sense of possibility into the present: roots you can name, ambition you can act on, and a style you can make your own.
Did you know? California’s Great Seal was approved at the 1849 constitutional convention in Monterey. Its mining scene, farm produce, ships and 31 stars put the state’s work and its future in one image. The “CA” mark is our own design, not a state emblem, but we love the idea that a small symbol can carry a much larger place.
There is a particular feeling to a cap that knows exactly where it is going. Put this one on before the first decision of the day and let the straight brim set the line. It carries California's reach without pretending every trip is easy. The work is still yours to do, and the mark is there when you show up.
The flat bill has a sharp outline and a clear point of view. Its structured crown gives the “CA” mark room to stand forward, while the straight brim keeps the silhouette deliberate. It belongs wherever your day goes, from a morning along the coast to a late arrival back in the city.
Across CLASSIC, ESSENTIAL, SELECT and PREMIUM, the front carries raised 3D Puff embroidery. Higher tiers add placements on the side and back, up to four logos. Each added mark gives the cap another angle without taking attention away from the front.
Every hat starts with an E Luna Brand Signature Logo created with purpose. Choose the thread, the cap colour and the tier that fit you. Thank you for carrying this San Diego original into your own story. Stay Unique. Stay Original. Stay Bold.
