Salt in the air. Originality on the crown. The E Luna Brand Pacific Beach “PB” Signature Logo Collection carries the feeling of San Diego’s coast into a mark you can make your own. Two letters, ten hat styles, and a connection to the place where the day can begin at the water and end with the whole neighbourhood still moving.

Pacific Beach has a rhythm you recognise before you try to describe it. The ocean beyond the last block. A board under an arm. A familiar turn onto Garnet. The light changing over the sand while the streets find their evening pace. PB is laid-back, but it has a presence. This signature takes that same spirit into a crown with a name and an identity of its own.

Created in-house by E. Luna, founder of E Luna Brand, the PB monogram belongs to a brand born and created in San Diego. It is a tribute to the places we carry with us: the neighbourhood that raised you, the coast you return to, or a stretch of the city that became part of your story. Wear it for your own reason. Let the details say the rest.

Did you know? Pacific Beach’s Crystal Pier was built in 1927. For generations, its outline has been part of the neighbourhood’s oceanfront identity. That connection between a place and the people who remember it is what the PB collection celebrates: something familiar, made personal, and carried forward.

Ten styles. One Pacific Beach signature. Choose the sharp profile of a Flat Bill, the ease of a Classic Dad Hat, a fitted Structured Twill, or one of the mesh-backed truckers. Explore the Wool Blend and Otto Snapbacks, the Richardson 112 and the Organic Baseball Cap. Every style has its own collection page, so your choice starts with the shape you actually want to wear.

The opening lineup brings the original PB artwork to each of these ten silhouettes. Product titles identify the thread colour, logo count and embroidery edition. Check the available cap colours, sizes and views on each product, then choose the version that feels like yours. As the lineup grows, each style collection gives new threads and tiers a proper home.

From the coast to wherever your day takes you. You do not have to be standing on the sand to carry Pacific Beach with you. The signature belongs on early starts, everyday routes and the nights that become the stories you keep. It is a connection to San Diego with enough room for your own way of wearing it.

Thank you for supporting an independent brand and original artwork created with a name behind it. Pacific Beach is the inspiration. Your story gives the crown its meaning.

E Luna Brand. A San Diego Original. Born and Created in SD.

Wear the E Luna Brand Crown.
Stay Unique. Stay Original. Stay Bold.